The Practical Pocket Guide to Account Planning by Chris Kocek
- The Practical Pocket Guide to Account Planning
- Chris Kocek
- Page: 156
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780989284905
- Publisher: Yellow Bird Editors
The Practical Pocket Guide to Account Planning
Download pdf format books The Practical Pocket Guide to Account Planning by Chris Kocek DJVU 9780989284905
Overview
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a ...